Holding out for a hero

Confession Time!

My ears would turn bright pink if anyone ever got a hold of my ipod. Alongside the classical Vivaldi or the instrumental Brule, are hard rock (Morphine, Drowning Pool, etc).  But that’s not what would make me cringe.

Allow me to explain..

Y’know how when you’re working out there are certain songs which get your legs pumping a bit harder than usual? It becomes much easier to just get your body moving.

As much as I hate to admit it, one of my favorites is Bonnie Raitt’s “Holding Out For A Hero”. Yes, it’s from the 80’s but dang…it gets my heart rate going!

So let’s talk about this little guilty pleasure of mine and how it relates to my business.

Many people dream of a hero – perhaps not the “knight on a white horse” sort of thing – but rather someone who keeps our best interests at heart. Someone who makes us feel safe and secure. If you don’t see that one particular “hero” in your life, don’t get discouraged!

Your hero may not be an individual. Your “hero” just might be the TEAM of people around you. As a whole, they could be your “collective hero”.

I fully believe that we’re surrounded by people who have skill-sets we need for success. They hold our missing pieces – those parts that may not be in our personal arsenals.

For example, I get a tension headache when I consider learning anything technical…even before I pick up a book or instructional manual. It’s just that painful. But when I look around, I see there are people who are amazingly adept at technical tasks (thanks Charly!). These are my heroes.

Note: I’d willingly fall down onto my knees and worship them for loading and fixing the bugs in a set of Auto Responders.

I fully utilize their talents and skills to further my projects, and they’re always ready and willing to give me an assist. And I would do the same for them. 

Consider this…How many tech people do you know who can create a well-balanced sales letter or whip out high-response emails?  Perhaps not too many! Those people need us copywriters….in a big, bad way.

So do me a favor – take the next 5 minutes to conduct an inventory of your personal skills:

Does it include:

-          Proficiency in copywriting or marketing

-          Connecting with others

-          Passion for a certain topic or cause?

Come up with at least 10.

Now, look around to see “who” is surrounding you? What parts do they hold that you might be missing? Is it technical, organizational, or perhaps even are excellent speakers?

Make a list of these people – and their skills which complement yours. They are your personal heroes!

I bet that if you’ve done the above, a clear picture is starting to form.

We all have our assets, and yet we need to rely on others for theirs. No one is completely proficient in every single area…or would want to be.

Get used to farming out some of your work. Barter for it, if necessary.

Just don’t let what you can’t do get in the way of what you can do!

To your success,

-          CB

P.S. If you want to send me a list of snarky or trite songs found on your mp3 player, just email me! cb@copybunny.com   I’d love to see what you’re listening to!